Summer 2019
> Management & Business
> MKTG.4300
> 021
Course No: MKTG.4300-021; SIS Class Nbr: 1970; SIS Term: 2840
Course Status: Registration Closed
Course Description
This course presents how social media should be effectively used as a digital communication tool in diverse business contexts. Emphasis is placed on the effective uses of social media for enhanced customer relationship building and brand equity. Topics include PR campaigns on social media, risk management, social entertainment, social commerce, online reputation management, and content marketing.
Prerequisites, Notes & Instructor
- Prerequisites: MKTG.2010 Marketing Principles.
- Credits: 3; Contact Hours: 3
- Instructor: Spencer Ross
-
UMass Lowell Bookstore
When Offered & Tuition
- T,Th | 6:00 PM-8:50 PM EST
- 2019 Summer: Jul 08 to Aug 15
- Course Level: Undergraduate
-
Tuition: $1020
- Note: There is a $30 per semester registration fee for credit courses.
Friday Class Meetings for On Campus / Face-to-Face Courses
Unless otherwise noted above
- Summer I Mon/Wed Evening Courses: Meet May 20-July 1 and include 3 FRIDAYS: May 24, June 7 and June 21 at the regularly scheduled hours.
- Summer I Tues/Thurs Evening Courses: Meet May 21-July 1 include 2 FRIDAYS: May 31 and June 14 at the regularly scheduled hours.
- Summer II Mon/Wed Evening Courses: Meet July 8 to Aug 15 include 2 FRIDAYS: July 12, July 26 at the regularly scheduled hours.
- Summer II Tues/Thurs Evening Courses: Meet July 9 to Aug 15 include 2 FRIDAYS: July 19 and August 12 at the regularly scheduled hours.
Related Programs: B.S. in Business Administration, Certificate in Digital Marketing
Every effort has been made to ensure the accuracy of the information presented in this catalog. However, the Division of Graduate, Online & Professional Studies reserves the right to implement new rules and regulations and to make changes of any nature to its program, calendar, procedures, standards, degree requirements, academic schedules (including, without limitations, changes in course content and class schedules), locations, tuition and fees. Whenever possible, appropriate notice of such changes will be given before they become effective.