Social Media Marketing

Course Search > Management & Business > MKTG.4300

Course No: MKTG.4300-021; SIS Class Nbr: 1970; SIS Term: 2840
Course Status: Registration Closed

Course Description

This course presents how social media should be effectively used as a digital communication tool in diverse business contexts. Emphasis is placed on the effective uses of social media for enhanced customer relationship building and brand equity. Topics include PR campaigns on social media, risk management, social entertainment, social commerce, online reputation management, and content marketing.

Prerequisites, Notes & Instructor

• Prerequisites: MKTG.2010 Marketing Principles.
• Credits: 3; Contact Hours: 3
• Instructor: Spencer Ross
• UMass Lowell Bookstore

When Offered & Tuition

• T,Th | 6:00 PM-8:50 PM EDT
• Summer 2019: Jul 08 to Aug 15
• Course Level: Undergraduate
• Tuition: $1020
• Note: There is a $30 per semester registration fee for credit courses.

Related Programs: Certificate in Digital Marketing

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