Summer 2018
> Management & Business
> MKTG.5010
> 021
Course No: MKTG.5010-021; SIS Class Nbr: 2081; SIS Term: 2740
Course Status: Registration Closed
Course Description
Describes how marketing strategies and plans of a competitive enterprise are formulated, implemented, and adjusted over time. Behavioral and quantitative aspects are covered, as well as analysis of the environmental forces affecting marketing decisions. Pre-requisites: MBA or Certificate Programs, or Permission of MBA Director.
Prerequisites, Notes & Instructor
- Prerequisites: Matriculated MBA students or MSF or MSEM or MGFB Certificate or PSM or MPA or Doctor of Engineering majors or permission of MBA coordinator.
- Section Notes: P: Matriculated MBA students or MSF or MSEM or MGFB certificate or PSM or MPA or Doctor of Engineering majors or permission of MBA coordinator;
- Credits: 2; Contact Hours: 2
- Instructor: Joan Crooker
-
UMass Lowell Bookstore
When Offered & Tuition
- T,Th | 6:00 PM-8:15 PM EST
- 2018 Summer: Jul 09 to Aug 16
- Course Level: Graduate
-
Tuition: $1150
- Note: There is a $30 per semester registration fee for credit courses.
Friday Class Meetings for On Campus / Face-to-Face Courses
Unless otherwise noted above
- Summer I Mon/Wed Evening Courses: Meet May 21-July 2 and include 3 FRIDAYS: May 25, June 8 and June 22 at the regularly scheduled hours.
- Summer I Tues/Thurs Evening Courses: Meet May 22-July 2 include 2 FRIDAYS: June 1 and June 15 at the regularly scheduled hours.
- Summer II Mon/Wed Evening Courses: Meet July 9 to Aug 16 include 2 FRIDAYS: July 13, July 27 at the regularly scheduled hours.
- Summer II Tues/Thurs Evening Courses: Meet July 10 to Aug 16 include 2 FRIDAYS: July 20 and August 13 at the regularly scheduled hours.
Related Programs: Graduate Certificate in Foundations of Business, Online MBA, M.Ed. in Education Administration: Higher Education Option, M.S. in Engineering Management
Every effort has been made to ensure the accuracy of the information presented in this catalog. However, the Division of Graduate, Online & Professional Studies reserves the right to implement new rules and regulations and to make changes of any nature to its program, calendar, procedures, standards, degree requirements, academic schedules (including, without limitations, changes in course content and class schedules), locations, tuition and fees. Whenever possible, appropriate notice of such changes will be given before they become effective.