Summer 2020
> Management & Business
> MKTG.5010
> 046
Course No: MKTG.5010-046; SIS Class Nbr: 3218; SIS Term: 2940
Course Status: Registration Closed
Course Description
Describes how marketing strategies and plans of a competitive enterprise are formulated, implemented, and adjusted over time. Behavioral and quantitative aspects are covered, as well as analysis of the environmental forces affecting marketing decisions. Pre-requisites: MBA or Certificate Programs, or Permission of MBA Director.
Prerequisites, Notes & Instructor
- Prerequisites: Matriculated MBA students or MSF or MSEM or MGFB Certificate or PSM or MPA or Doctor of Engineering majors or permission of MBA coordinator.
- Credits: 2; Contact Hours: 2
- Instructor: Ann Kronrod
-
UMass Lowell Bookstore
When Offered & Tuition
- Online Course
- 2020 Summer: Jul 06 to Aug 16
- Chat Hours: Wed 6-7pm*
- Course Level: Graduate
-
Tuition: $1310
- Note: There is a $30 per semester registration fee for credit courses.
*Chat Hours provide an opportunity for the instructor and students to communicate
in "real time". It is an informative and interactive session where course related questions, answers,
and discussions take place. While student attendance during chat hours is not required, it is highly recommended.
Weekly chat sessions are archived for students who are not able to participate in the live chat sessions at the
scheduled times.
Related Programs: Graduate Certificate in Foundations of Business, Online MBA, M.Ed. in Education Administration: Higher Education Option, M.S. in Engineering Management
Every effort has been made to ensure the accuracy of the information presented in this catalog. However, the Division of Graduate, Online & Professional Studies reserves the right to implement new rules and regulations and to make changes of any nature to its program, calendar, procedures, standards, degree requirements, academic schedules (including, without limitations, changes in course content and class schedules), locations, tuition and fees. Whenever possible, appropriate notice of such changes will be given before they become effective.