Spring 2021
> Management & Business
> MKTG.6300
> 061
Course No: MKTG.6300-061; SIS Class Nbr: 11829; SIS Term: 3030
Course Status: Registration Closed
Course Description
In this course students will learn and apply various marketing research techniques that will enable them to make soundly based decisions about new products or services in either an existing firm or new venture. Some of the topics covered include: assessing customer needs, estimating market demand, deciding the features of a proposed product/service and the price that would be most attractive in its target market. The course will provide students with an overview of key marketing concepts, and understanding of the statistical methodology behind market research techniques and practical application of these techniques through cases and projects.
Prerequisites, Notes & Instructor
- Prerequisites: Matriculated MBA Manning; ACCT.5010, FINA.5010, MKTG.5010, POMS.5010, MGMT.5010, MGMT.5110 and MIST.6010 or permission of Grad Prog Coordinator.
- Credits: 3; Contact Hours: 3
- Instructor: Stephen Powell
-
UMass Lowell Bookstore
When Offered & Tuition
- Online Course
- 2021 Spring: Jan 25 to Apr 04
- Course Level: Graduate
-
Tuition: $1965
- Note: There is a $30 per semester registration fee for credit courses.
Related Programs: M.S. in Business Analytics, Graduate Certificate in Engineering Innovation, Graduate Certificate in Innovation & Entrepreneurship, Online MBA
Every effort has been made to ensure the accuracy of the information presented in this catalog. However, the Division of Graduate, Online & Professional Studies reserves the right to implement new rules and regulations and to make changes of any nature to its program, calendar, procedures, standards, degree requirements, academic schedules (including, without limitations, changes in course content and class schedules), locations, tuition and fees. Whenever possible, appropriate notice of such changes will be given before they become effective.