Summer 2023 > Management & Business > MKTG.5010 > 046
Course No: MKTG.5010-046; SIS Class Nbr: 1522; SIS Term: 3240
Course Status: Open Added 2/24/23
Describes how marketing strategies and plans of a competitive enterprise are formulated, implemented, and adjusted over time. Behavioral and quantitative aspects are covered, as well as analysis of the environmental forces affecting marketing decisions. Pre-requisites: MBA or Certificate Programs, or Permission of MBA Director.
Related Programs: Graduate Certificate in Foundations of Business, Online MBA, M.Ed. in Education Administration: Higher Education Option, M.S. in Engineering Management
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