Marketing Fundamentals

Fall 2024 > Management & Business > MKTG.5010 > 081

Course No: MKTG.5010-081; SIS Class Nbr: 4933; SIS Term: 3410
Course Status: Registration Closed

Course Description

Describes how marketing strategies and plans of a competitive enterprise are formulated, implemented, and adjusted over time. Behavioral and quantitative aspects are covered, as well as analysis of the environmental forces affecting marketing decisions. Pre-requisites: MBA or Certificate Programs, or Permission of MBA Director.

Prerequisites, Notes & Instructor

• Prerequisites: Matriculated MBA students, or MSEM, or MGB Certificate, or permission of graduate program coordinator.
• Credits: 2; Contact Hours: 2
• Instructor: Spencer Ross
• Textbook Information

When Offered & Tuition

• Online Course
• 2024 Fall: Sep 04 to Oct 27
• Course Level: Graduate
• Tuition: $1310
• Note: There is a $30 per semester registration fee for credit courses.

Related Programs: Graduate Certificate in Foundations of Business, MBA, M.Ed. in Education Administration: Higher Education Option, M.S. in Engineering Management

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