Summer 2024
> Management & Business
> MKTG.5010
> 046
Course No: MKTG.5010-046; SIS Class Nbr: 1521; SIS Term: 3340
Course Status: Open
Course Description
Describes how marketing strategies and plans of a competitive enterprise are formulated, implemented, and adjusted over time. Behavioral and quantitative aspects are covered, as well as analysis of the environmental forces affecting marketing decisions. Pre-requisites: MBA or Certificate Programs, or Permission of MBA Director.
Prerequisites, Notes & Instructor
- Prerequisites: Matriculated MBA students, or MSEM, or MGB Certificate, or permission of graduate program coordinator.
- Credits: 2; Contact Hours: 2
- Instructor: Ann Kronrod
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UMass Lowell Bookstore
When Offered & Tuition
- Online Course
- 2024 Summer: Jul 08 to Aug 15
- Course Level: Graduate
-
Tuition: $1310
| Pay as little as $665/mo for this course.
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- Note: There is a $30 per semester registration fee for credit courses.
Related Programs: Graduate Certificate in Foundations of Business, Online MBA, M.Ed. in Education Administration: Higher Education Option, M.S. in Engineering Management
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