Spring 2025
> Management & Business
> MKTG.5010
> 083
Course No: MKTG.5010-083; SIS Class Nbr: 1089; SIS Term: 3430
Course Status: Open
Course Description
Describes how marketing strategies and plans of a competitive enterprise are formulated, implemented, and adjusted over time. Behavioral and quantitative aspects are covered, as well as analysis of the environmental forces affecting marketing decisions. Pre-requisites: MBA or Certificate Programs, or Permission of MBA Director.
Prerequisites, Notes & Instructor
- Prerequisites: Matriculated MBA students, or MSEM, or MGB Certificate, or permission of graduate program coordinator.
- Core Codes: NO COST
- Credits: 2; Contact Hours: 2
- Instructor: Spencer Ross
-
UMass Lowell Bookstore
When Offered & Tuition
- Online Course
- 2025 Spring: Jan 21 to Mar 16
- Course Level: Graduate
-
Tuition: $1310
| Pay as little as $269/mo for this course.
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- Note: There is a $30 per semester registration fee for credit courses.
Related Programs: Graduate Certificate in Foundations of Business, Online MBA, M.Ed. in Education Administration: Higher Education Option, M.S. in Engineering Management
Every effort has been made to ensure the accuracy of the information presented in this catalog. However, the Division of Graduate, Online & Professional Studies reserves the right to implement new rules and regulations and to make changes of any nature to its program, calendar, procedures, standards, degree requirements, academic schedules (including, without limitations, changes in course content and class schedules), locations, tuition and fees. Whenever possible, appropriate notice of such changes will be given before they become effective.