Summer 2026
> Management & Business
> MKTG.5010
> 045
Course No: MKTG.5010-045; SIS Class Nbr: 2331; SIS Term: 3540
Course Status: Open
Course Description
Describes how marketing strategies and plans of a competitive enterprise are formulated, implemented, and adjusted over time. Behavioral and quantitative aspects are covered, as well as analysis of the environmental forces affecting marketing decisions.
Prerequisites, Notes & Instructor
- Prerequisites: Students with a CSCE career need permission to take Graduate Level Courses.
- Credits: 2; Contact Hours: 2
- Instructor: Ann Kronrod
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UMass Lowell Bookstore
When Offered & Tuition
- Online Course
- 2026 Summer: May 18 to Jun 29
- Course Level: Graduate
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Tuition: $1310 | Pay as little as $ 672.50/mo for this course.
Learn more about course payment plans. »
- Note: There is a $30 per semester registration fee for credit courses.
Related Programs: Graduate Certificate in Foundations of Business, MBA, M.Ed. in Education Administration: Higher Education Option, M.S. in Engineering Management
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