Fall 2019
> Health Sciences
> PUBH.5270
> 061
Course No: PUBH.5270-061; SIS Class Nbr: 15053; SIS Term: 2910
Course Status: Registration Closed
Course Description
Students learn the fundamentals of planning and marketing and how they are applied to the health care system. Students use common tools and techniques to conduct environmental scanning, and feasibility analysis to determine if marketing goals for a new product or service meet the mission, vision and strategic plan of the healthcare organization. SMART Goals are introduced along with other campaign foundations in the development of a marketing summary and strategy for the healthcare organization.
Prerequisites, Notes & Instructor
- Prerequisites: Students with a CSCE career need permission to take Graduate Level Courses.
- Credits: 3; Contact Hours: 3
- Instructor: Jennifer Driscoll
-
UMass Lowell Bookstore
When Offered & Tuition
- Online Course
- 2019 Fall: Sep 04 to Nov 10
- Chat Hours: Tue 8-9pm*
- Course Level: Graduate
-
Tuition: $1725
- Note: There is a $30 per semester registration fee for credit courses.
*Chat Hours provide an opportunity for the instructor and students to communicate
in "real time". It is an informative and interactive session where course related questions, answers,
and discussions take place. While student attendance during chat hours is not required, it is highly recommended.
Weekly chat sessions are archived for students who are not able to participate in the live chat sessions at the
scheduled times.
Related Programs: M.S. in Business Analytics, Graduate Certificate in Health Service Management, M.S. in Health Information Management: Health Service Management Option
Every effort has been made to ensure the accuracy of the information presented in this catalog. However, the Division of Graduate, Online & Professional Studies reserves the right to implement new rules and regulations and to make changes of any nature to its program, calendar, procedures, standards, degree requirements, academic schedules (including, without limitations, changes in course content and class schedules), locations, tuition and fees. Whenever possible, appropriate notice of such changes will be given before they become effective.