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Planning and Marketing in Healthcare

Course Search > Health Sciences > PUBH.5270

Course No: PUBH.5270-061; SIS Class Nbr: 15053; SIS Term: 2910
Course Status: Registration Closed

Course Description

Students learn the fundamentals of planning and marketing and how they are applied to the health care system. Students use common tools and techniques to conduct environmental scanning, and feasibility analysis to determine if marketing goals for a new product or service meet the mission, vision and strategic plan of the healthcare organization. SMART Goals are introduced along with other campaign foundations in the development of a marketing summary and strategy for the healthcare organization.

Prerequisites, Notes & Instructor

  • Prerequisites: Students with a CSCE career need permission to take Graduate Level Courses.
  • Special Notes:
  • Section Notes:
  • Credits: 3; Contact Hours: 3
  • Instructor: Jennifer Driscoll
  • UMass Lowell Bookstore

When Offered & Tuition

  • Online Course
  • Fall 2019: Sep 04 to Nov 10
  • Course Level: Graduate
  • Tuition: $1725
  • Note: There is a $30 per semester registration fee for credit courses.

Related Programs: Graduate Certificate in Health Management, M.S. in Health Informatics and Management: Management Concentration

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Course Registration Closed

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