Course No: PUBH.5270-061; SIS Class Nbr: 11595; SIS Term: 3130
Course Status: Open
Students learn the fundamentals of planning and marketing and how they are applied to the health care system. Students use common tools and techniques to conduct environmental scanning, and feasibility analysis to determine if marketing goals for a new product or service meet the mission, vision and strategic plan of the healthcare organization. SMART Goals are introduced along with other campaign foundations in the development of a marketing summary and strategy for the healthcare organization.
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