Market Research

Fall 2019 > Management & Business > MKTG.6300 > 061

Course No: MKTG.6300-061; SIS Class Nbr: 14686; SIS Term: 2910
Course Status: Registration Closed

Course Description

In this course students will learn and apply various marketing research techniques that will enable them to make soundly based decisions about new products or services in either an existing firm or new venture. Some of the topics covered include: assessing customer needs, estimating market demand, deciding the features of a proposed product/service and the price that would be most attractive in its target market. The course will provide students with an overview of key marketing concepts, and understanding of the statistical methodology behind market research techniques and practical application of these techniques through cases and projects.

Prerequisites, Notes & Instructor

• Prerequisites: Matriculated MBA Manning; ACCT.5010, FINA.5010, MKTG.5010, POMS.5010, MGMT.5010, MGMT.5110 and MIST.6010 or permission of Grad Prog Coordinator.
• Credits: 3; Contact Hours: 3
• Instructor: Stephen Powell
• UMass Lowell Bookstore

When Offered & Tuition

• Online Course
• 2019 Fall: Sep 04 to Nov 10
• Chat Hours: Tue 8-9pm*
• Course Level: Graduate
• Tuition: $1965
• Note: There is a $30 per semester registration fee for credit courses.

*Chat Hours provide an opportunity for the instructor and students to communicate in "real time". It is an informative and interactive session where course related questions, answers, and discussions take place. While student attendance during chat hours is not required, it is highly recommended. Weekly chat sessions are archived for students who are not able to participate in the live chat sessions at the scheduled times.

Related Programs: M.S. in Business Analytics, Graduate Certificate in Engineering Innovation, Graduate Certificate in Innovation & Entrepreneurship, Online MBA

Every effort has been made to ensure the accuracy of the information presented in this catalog. However, the Division of Graduate, Online & Professional Studies reserves the right to implement new rules and regulations and to make changes of any nature to its program, calendar, procedures, standards, degree requirements, academic schedules (including, without limitations, changes in course content and class schedules), locations, tuition and fees. Whenever possible, appropriate notice of such changes will be given before they become effective.