Customers and Markets

Fall 2023 > Management & Business > MKTG.6010 > 085

Course No: MKTG.6010-085; SIS Class Nbr: 7672; SIS Term: 3310
Course Status: Registration Closed

Course Description

Prerequisite: Student must be matriculated and have finished foundation core. Pursues the development of comprehensive and integrated marketing plans using industry/competitor analysis, market value chains, and forecasting. An emphasis is given to business-to-business marketing situations which require an in-depth analysis of the firms' complex organizational behavior and evolving buyer-seller relationship.

Prerequisites, Notes & Instructor

• Prerequisites: ACCT.5010, and MKTG.5010, or permission of graduate program coordinator.
• Special Notes: If not currently matriculated in a Manning School of Business program, please contact the MBA staff at MBA@uml.edu or call 978-934-2848 for permission to take courses.
• Credits: 3; Contact Hours: 3
• Instructor: Tao Gao
• UMass Lowell Bookstore

When Offered & Tuition

• Online Course
• 2023 Fall: Sep 06 to Oct 29
• Course Level: Graduate
• Tuition: $1965
• Note: There is a $30 per semester registration fee for credit courses.

Related Programs: M.S. in Business Analytics, Graduate Certificate in Innovation & Entrepreneurship, MBA

Every effort has been made to ensure the accuracy of the information presented in this catalog. However, the Division of Graduate, Online & Professional Studies reserves the right to implement new rules and regulations and to make changes of any nature to its program, calendar, procedures, standards, degree requirements, academic schedules (including, without limitations, changes in course content and class schedules), locations, tuition and fees. Whenever possible, appropriate notice of such changes will be given before they become effective.