Market Research

Spring 2024 > Management & Business > MKTG.6300 > 082

Course No: MKTG.6300-082; SIS Class Nbr: 1308; SIS Term: 3330
Course Status: Open

Course Description

In this course students will learn and apply various marketing research techniques that will enable them to make soundly based decisions about new products or services in either an existing firm or new venture. Some of the topics covered include: assessing customer needs, estimating market demand, deciding the features of a proposed product/service and the price that would be most attractive in its target market. The course will provide students with an overview of key marketing concepts, and understanding of the statistical methodology behind market research techniques and practical application of these techniques through cases and projects.

Prerequisites, Notes & Instructor

• Prerequisites: MKTG.5010 Marketing Fundamentals, or permission of graduate program coordinator.
• Credits: 3; Contact Hours: 3
• Instructor: Stephen Powell
• UMass Lowell Bookstore

When Offered & Tuition

• Online Course
• 2024 Spring: Mar 11 to May 04
• Course Level: Graduate
• Tuition: $1965 | Pay as little as $399/mo for this course.
  Learn more about course payment plans. »
• Note: There is a $30 per semester registration fee for credit courses.

Related Programs: M.S. in Business Analytics, Graduate Certificate in Engineering Innovation, Graduate Certificate in Innovation & Entrepreneurship, Online MBA

Every effort has been made to ensure the accuracy of the information presented in this catalog. However, the Division of Graduate, Online & Professional Studies reserves the right to implement new rules and regulations and to make changes of any nature to its program, calendar, procedures, standards, degree requirements, academic schedules (including, without limitations, changes in course content and class schedules), locations, tuition and fees. Whenever possible, appropriate notice of such changes will be given before they become effective.