> Management & Business
Course No: MKTG.5010-021; SIS Class Nbr: 1732; SIS Term: 2840
Course Status: Registration Closed
Describes how marketing strategies and plans of a competitive enterprise are formulated, implemented, and adjusted over time. Behavioral and quantitative aspects are covered, as well as analysis of the environmental forces affecting marketing decisions. Pre-requisites: MBA or Certificate Programs, or Permission of MBA Director.
Prerequisites, Notes & Instructor
- Prerequisites: Matriculated MBA students or MSF or MSEM or MGFB Certificate or PSM or MPA or Doctor of Engineering majors or permission of MBA coordinator.
- Special Notes:
- Section Notes:
- Credits: 2; Contact Hours: 2
- Instructor: David Greenway
UMass Lowell Bookstore
When Offered & Tuition
- M,W | 3:00 PM-5:15 PM EDT
- Summer 2019: Jul 08 to Aug 15
- Course Level: Graduate
- Tuition: $1150
- Note: There is a $30 per semester registration fee for credit courses.
Friday Class Meetings for On Campus / Face-to-Face Courses
Unless otherwise noted above
Summer I Mon/Wed Evening Courses: Meet May 20-July 1 and include 3 FRIDAYS: May 24, June 7 and June 21 at the regularly scheduled hours.
Summer I Tues/Thurs Evening Courses: Meet May 21-July 1 include 2 FRIDAYS: May 31 and June 14 at the regularly scheduled hours.
Summer II Mon/Wed Evening Courses: Meet July 8 to Aug 15 include 2 FRIDAYS: July 12, July 26 at the regularly scheduled hours.
Summer II Tues/Thurs Evening Courses: Meet July 9 to Aug 15 include 2 FRIDAYS: July 19 and August 12 at the regularly scheduled hours.
Related Programs: M.S. in Engineering Management, Online MBA, M.Ed. in Education Administration: Higher Education Option, Graduate Certificate in Foundations of Business
Every effort has been made to ensure the accuracy of the information presented in this catalog. However, the Division of Graduate, Online & Professional Studies reserves the right to implement new rules and regulations and to make changes of any nature to its program, calendar, procedures, standards, degree requirements, academic schedules (including, without limitations, changes in course content and class schedules), locations, tuition and fees. Whenever possible, appropriate notice of such changes will be given before they become effective.