Marketing Fundamentals

Course Search > Management & Accounting > MKTG.5010

Course No: MKTG.5010-046; SIS Class Nbr: 3218; SIS Term: 2940
Course Status: Registration Closed

Course Description

Describes how marketing strategies and plans of a competitive enterprise are formulated, implemented, and adjusted over time. Behavioral and quantitative aspects are covered, as well as analysis of the environmental forces affecting marketing decisions. Pre-requisites: MBA or Certificate Programs, or Permission of MBA Director.

Prerequisites, Notes & Instructor

  • Prerequisites: Matriculated MBA students or MSF or MSEM or MGFB Certificate or PSM or MPA or Doctor of Engineering majors or permission of MBA coordinator.
  • Special Notes:
  • Section Notes:
  • Credits: 2; Contact Hours: 2
  • Instructor: Ann Kronrod
  • UMass Lowell Bookstore

When Offered & Tuition

  • Online Course
  • Summer 2020: Jul 06 to Aug 16
  • Course Level: Graduate
  • Tuition: $1310
  • Note: There is a $30 per semester registration fee for credit courses.

Related Programs: Online MBA, M.S. in Engineering Management, Online MBA, Graduate Certificate in Foundations of Business

Every effort has been made to ensure the accuracy of the information presented in this catalog. However, the Division of Graduate, Online & Professional Studies reserves the right to implement new rules and regulations and to make changes of any nature to its program, calendar, procedures, standards, degree requirements, academic schedules (including, without limitations, changes in course content and class schedules), locations, tuition and fees. Whenever possible, appropriate notice of such changes will be given before they become effective.

Course Registration Closed

The registration period for this course has ended.

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