Course No: MKTG.5010-048; SIS Class Nbr: 3638; SIS Term: 2940
Course Status: Registration Closed
Describes how marketing strategies and plans of a competitive enterprise are formulated, implemented, and adjusted over time. Behavioral and quantitative aspects are covered, as well as analysis of the environmental forces affecting marketing decisions. Pre-requisites: MBA or Certificate Programs, or Permission of MBA Director.
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