Course Search > Management & Accounting > MKTG.5010
Course No: MKTG.5010-082; SIS Class Nbr: 4575; SIS Term: 3030
Course Status: Open
Describes how marketing strategies and plans of a competitive enterprise are formulated, implemented, and adjusted over time. Behavioral and quantitative aspects are covered, as well as analysis of the environmental forces affecting marketing decisions. Pre-requisites: MBA or Certificate Programs, or Permission of MBA Director.
Related Programs: Online MBA, M.S. in Engineering Management, Online MBA, Graduate Certificate in Foundations of Business
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