Marketing Fundamentals

Course Search > Management & Accounting > MKTG.5010

Course No: MKTG.5010-082; SIS Class Nbr: 4575; SIS Term: 3030
Course Status: Open

Course Description

Describes how marketing strategies and plans of a competitive enterprise are formulated, implemented, and adjusted over time. Behavioral and quantitative aspects are covered, as well as analysis of the environmental forces affecting marketing decisions. Pre-requisites: MBA or Certificate Programs, or Permission of MBA Director.

Prerequisites, Notes & Instructor

• Prerequisites: Matriculated MBA students or MSF or MSEM or MGFB Certificate or PSM or MPA or Doctor of Engineering majors or permission of MBA coordinator.
• Special Notes:
• Section Notes:
• Credits: 2; Contact Hours: 2
• Instructor: Joan Crooker
• Textbook Information

When Offered & Tuition

• Online Course
• Spring 2021: Mar 18 to May 08
• Course Level: Graduate
• Tuition: $1310
• Note: There is a $30 per semester registration fee for credit courses.

Related Programs: Online MBA, M.S. in Engineering Management, Online MBA, Graduate Certificate in Foundations of Business

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