Spring 2021
> Management & Business
> MKTG.5010
> 082
Course No: MKTG.5010-082; SIS Class Nbr: 4575; SIS Term: 3030
Course Status: Registration Closed
Course Description
Describes how marketing strategies and plans of a competitive enterprise are formulated, implemented, and adjusted over time. Behavioral and quantitative aspects are covered, as well as analysis of the environmental forces affecting marketing decisions. Pre-requisites: MBA or Certificate Programs, or Permission of MBA Director.
Prerequisites, Notes & Instructor
- Prerequisites: Matriculated MBA students or MSF or MSEM or MGFB Certificate or PSM or MPA or Doctor of Engineering majors or permission of MBA coordinator.
- Section Notes: Please enroll in 084 section
- Credits: 2; Contact Hours: 2
- Instructor: Joan Crooker
-
UMass Lowell Bookstore
When Offered & Tuition
- Online Course
- 2021 Spring: Mar 18 to May 08
- Course Level: Graduate
-
Tuition: $1310
- Note: There is a $30 per semester registration fee for credit courses.
Related Programs: Graduate Certificate in Foundations of Business, M.S. in Engineering Management, MBA, M.Ed. in Education Administration: Higher Education Option
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