MIST.4070 Electronic Business (3cr)
This course covers both the digital commerce business concepts and hands-on work with cloud platforms like Amazon's AWS platform. Topics covered include digital marketing, web privacy & security, mobile computing, FinTech & mobile payments, cloud computing and other emerging digital technologies. Students will learn how to host websites with AWS platform and can use course materials to apply for AWS certification after the course.
MKTG.3100 Digital Marketing (3cr)
This course presents an overview of the growing field of digital marketing and offers opportunities for acquiring technical skills of performing vital daily marketing functions. Through case studies, interactive sessions, and online simulation, class exercises, and/or client projects, students learn about the latest research and best practices in the industry. Topics covered include search engine optimization, search engine marketing, online marketing, web analytics, email marketing, social media marketing, mobile marketing, legal and security issues, and online reputation management. Students will leave the course with working knowledge of the tools and processes for creating, managing, and executing digital marketing plans.
MKTG.4010 Advertising (3cr)
Evaluation of various marketing communication methods, including sales promotion and public relations, with an emphasis on advertising. Research, copy writing, scheduling and budgeting from the viewpoint of the marketing manager.
Requirements:
MKTG.2010, BSBA students
MKTG.4070 Retailing (3cr)
This course examines the strategic role of retailing in the distribution of consumer goods and services. Students will gain insights into retailing concepts and practices and will develop skills for building sustainable competitive retail strategies. Key topics include retail formats, retail mix, retail market strategy, integrated retail communication, and customer service, with a focus on new trends and technologies in retailing and electronic retailing such as multichannel/omnichanne retailing, electronic/mobile retailing, social media, and global retailing. This course is designed to provide a foundation for those students interested in pursuing a retail career or in owning/running a retail or e-tail business. Experiential assignments are used to apply the concepts.
Requirements:
MKTG.2010 pre-req; Com Filter
MKTG.4110 Marketing Analytics (3cr)
Course number was formerly 62.312. Focuses on marketing strategies and tactics. Emphasis is given on research methods and applications for strategy building and implementation. Meets Core Curriculum Essential Learning Outcome for Critical Thinking & Problem Solving (CTPS) and Quantitative Literacy (QL).
MKTG.4300 Social Media Marketing (3cr)
This course presents how social media should be effectively used as a digital communication tool in diverse business contexts. Emphasis is placed on the effective uses of social media for enhanced customer relationship building and brand equity. Topics include PR campaigns on social media, risk management, social entertainment, social commerce, online reputation management, and content marketing.