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Certificate Program in Digital Marketing

Boost your career potential and develop your digital marketing expertise with this affordable undergraduate certificate from a top-ranked, AACSB-accredited business school.

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Expand Your Knowledge and Launch Your Digital Marketing Career

Today's rapidly changing technology is transforming the business environment. Consumers are digitally connected to a variety of information sources, and they frequently share their experiences openly with others. Companies now need to reach, engage with and persuade as many consumers as possible through multiple media channels.

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Complete in 9 Months

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One of the Most Affordable Tuitions in the Nation

UMass Lowell's undergraduate Digital Marketing Certificate Program provides up-to-date knowledge of current digital marketing strategies and practices, and prepares students for success in the modern, hyper-connected business landscape.

Incorporating current topics in the field, the curriculum for this program covers essential areas such as marketing analytics, social media, multichannel retailing, web design, ecommerce and digital advertising.

Upon completion of the certificate program, you will have a practical understanding and working knowledge of many important facets of digital marketing, which will translate into greater opportunities for career advancement.

Career Outlook

2.27M
Jobs (2020)
+4.9%
% Change (2020-2021)
81.7K/yr
Median Earnings
301,086
Annual Openings
Source: Lightcast, 2022

Occupations

  • Marketing Managers
  • Market Research Analysts
  • Marketing Specialists
  • Web and Digital Interface Designers
The number of marketing specialists and market research analysts is expected to increase 32% from 2012–2022, faster than the national average for all occupations.
—U.S. Department of Labor, Bureau of Labor Statistics, 2018

Learn from Leaders Who Strive for Real-World Results

UMass Lowell's Manning School of Business faculty and instructors are dedicated to excellence in teaching and research, and the program's challenging, relevant curriculum is aligned with current industry trends and employer needs.


AACSB Badge This program is offered through UMass Lowell's Manning School of Business, which is accredited by the Association to Advance Collegiate Schools of Business International (AACSB) — an elite distinction earned by less than five percent of business schools worldwide.

Learn more about AACSB accreditation »


One Success Leads to Another

Apply credits from lower credentials to higher ones. Our programs are designed to build upon themselves:

Curriculum Outline

- 4 courses / 12 credits

Tuition & Fees

At UMass Lowell, we believe that students should have as much information as possible up front so they can make informed decisions before enrolling in a degree program or signing up for a course.

Tuition for all undergraduate courses offered through the Division of Graduate, Online & Professional Studies is the same for both in-state and out-of-state students. Tuition for all online graduate courses is also the same for both in-state and out-of-state students. Tuition is priced per credit. To calculate the tuition for a course, simply multiply the per-credit tuition by the total number of credits per course. Exception: If the total number of course contact hours is greater than the total number of credits, the per-credit tuition is instead multiplied by the total number of contact hours.

Spring 2023 Tuition

Cost Per Credit Cost Per 3-Credit Course*

Undergraduate

Online $380 $1,140
Online Business $385 $1,155
On Campus Lowell $340 $1,020
On Campus Haverhill $300 $900
*If the number of contact hours exceeds the number of credits, tuition is calculated by multiplying by the total number of contact hours.
**Applies to ACCT, BUSI, ENTR, FINA, MGMT, MKTG, MIST and POMS courses.
***Applies to CHEN, CIVE, EECE, ENGN, MECH, PLAS and MSIT courses.
****Applies to graduate online education courses in the Ed.D. and Ph.D.

Additional Costs

Term Registration Fee $30
Late Fee $50

Please note: Tuition and fees are subject to change.

Tuition Calculator

Estimate the cost of this program with our online tuition calculator

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Questions Regarding Your Undergraduate Application?

Email OCE_Admissions@uml.edu or call 978-934-2474.

For General Assistance:

Call the Advising Center at 978-934-2474 or 800-480-3190. Our academic advisors are here to help!

Already Applied?

Check the Status of Your Application

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Applying into an Undergraduate Certificate Program

Apply to an undergraduate certificate program using the Online Application Form or by printing and completing the Undergraduate Certificate Application Form in .pdf file format. Applicants will be required to have either their official high school transcript, HiSET®, GED® or their most recent college transcript if applicable, sent to Graduate, Online & Professional Studies at the address below. Applications, transcripts, and other correspondence should be sent to:

University of Massachusetts Lowell
Division of Graduate, Online & Professional Studies
Undergraduate Admissions
839 Merrimack Street, 2nd Floor
Lowell, MA 01854

Undergraduate certificate applications are accepted on an ongoing basis and there is no fee to apply. You will be notified upon acceptance.

Apply Now

Questions Regarding Your Undergraduate Application?

Email OCE_Admissions@uml.edu or call 978-934-2474.

For General Assistance:

Call the Advising Center at 978-934-2474 or 800-480-3190. Our academic advisors are here to help!

Already Applied?

Check the Status of Your Application

Take Your Career to New Levels with a Public, Nonprofit University and a Trusted Leader in Online Education

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